Widely recognized as a Woman of Power and Compassion, She serves as the Executive Assistant to the Group Chairman and holds the esteemed distinction of being his Shadow Leader. In this pivotal leadership role, she is deeply involved in long-term strategic planning and often represents the Chairman in high-level meetings and critical decision-making forums.
Her influence extends beyond administration—she also leads as the Marketing Head for Schmitten Chocolates, where she drives brand strategy, consumer engagement, and market positioning with creative flair and analytical precision. Her ability to blend vision with execution has significantly elevated the brand’s presence and performance.
Adding to her diverse portfolio, she serves as the Accountable Manager for the Group’s Aviation Division, overseeing operational efficiency, compliance, and aviation protocol at the highest standards. Her commitment to precision and safety ensures that the aviation operations run seamlessly under her leadership.
With her sharp intellect, meticulous planning, and deep understanding of cross-functional dynamics, she acts as a strategic conduit between the Chairman and all key departments across the Group. Whether orchestrating critical initiatives or managing stakeholder relations, she ensures clear communication, alignment of vision, and flawless execution.
Priyanshi is not only a trusted leader but also a driving force of transformation within the organization—balancing strength with empathy, strategy with creativity, and leadership with humility.
An expert negotiator and budgeter, Chirag Parekh generally oversees land and property acquisition by laisoning with the MCGM and multiple government regulatory authorities. Having a knack for organising documentation, business development strategies, and P&L management for each assigned project. He was instrumental in establishing the group's landmark development in Mumbai and across Maharashtra. Touted as a multi-talented professional, he actively plays his part in project management, development planning, supply chain management, and SAP system implementation. Being an excellent team player, he provides ingenious support to property-related functions across the region.
Dynamic, decisive, and widely admired for her “fast and fabulous” approach, Khushboo Rai brings a powerful blend of creativity, agility, and strategic insight to her role as Deputy General Manager – Group Media & Communications. She serves as the strategic communications backbone and brand voice of the Group, seamlessly managing high-impact messaging across all channels and platforms.
With a rich background spanning the full spectrum of integrated marketing communications, She is a master of crafting narratives that not only engage but also drive results. From brand positioning and digital strategy to PR, corporate branding, and campaign execution, she leads with a bold vision and a sharp eye for detail.
Known for her 360-degree campaigns delivered with precision and flair, she possesses an uncanny ability to transform insights into compelling brand stories that resonate across diverse audiences. Her intuitive grasp of emerging trends, consumer behaviour, and media dynamics gives her a distinct edge in staying ahead of the curve.
As a results-oriented leader, she collaborates closely with management, cross-functional teams, and external partners to ensure communication strategies are aligned with business goals. Her work not only enhances brand equity but also builds strong stakeholder trust and lasting brand affinity.
Khushboo is more than a communicator—she’s a brand architect, culture shaper, and change catalyst, continuously pushing boundaries to deliver communication excellence across the Group.